Revenue expected to beat last year’s totals; lower unemployment, drop in gas prices will be boost to retail

NEW YORK, Oct. 28, 2015 – U.S. retailers should be optimistic about their bottom lines during the 2015 holiday season, as lower unemployment, a drop in gas prices and a predicted spike in consumer spending are expected to boost retail sales by a respectable 4.1 percent, a Cushman & Wakefield analysis shows.

ShoppingThis report, released today by Cushman & Wakefield’s Research Center of Excellence, says the American consumer remains ready to spend, despite the uncertain economic environment. The analysis says that a variety of factors are working in favor of retailers, including a greater number of stores staying open on Thanksgiving Day and that many consumers are planning to spend as much or more money as they did in 2014. In addition, there are two extra shopping days this year between Thanksgiving and Christmas Eve.

“There may be additional economic headwinds during the final months of 2015 and we can’t forecast for spoilers like unforeseen weather events or black swans, but all other economic indications should point towards sales increases during the 2015 holiday sales season,” Garrick Brown, the firm’s vice president of research, wrote in the report.

Gene Spiegelman, vice chairman and head of North American Retail Services, said, “This report is an excellent example that Cushman & Wakefield is becoming an essential voice in research and forecasting to best serve our clients and the business community. The Cushman & Wakefield Research Center of Excellence is industry innovation at its finest.”

For a complete look at the exclusive Cushman & Wakefield analysis, please see the report attached.

The successful merger of Cushman & Wakefield and DTZ closed September 1, 2015. The firm now operates under the iconic Cushman & Wakefield brand and has a new visual identity and logo that position the firm for the future and reflect its trusted global legacy and wider history. The new Cushman & Wakefield is led by Chairman & Chief Executive Officer Brett White and Global President Tod Lickerman. The company is majority owned by an investor group led by TPG, PAG, and OTPP.

About Cushman & Wakefield

Cushman & Wakefield is a leading global real estate services firm that helps clients transform the way people work, shop, and live. The firm’s 43,000 employees in more than 60 countries provide deep local and global insights that create significant value for occupiers and investors around the world. Cushman & Wakefield is among the largest commercial real estate services firms with revenue of $5 billion across core services of agency leasing, asset services, capital markets, facility services (C&W Services), global occupier services, investment & asset management (DTZ Investors), project & development services, tenant representation, and valuation & advisory. To learn more, visit or follow @CushWake on Twitter.